Lively, curious, a bit reckless, Pinocchio sometimes tells little lies which he believes are for good reason. Too bad his nose always stretches as soon as he tells one, and Pinocchio eventually tells the truth – always! Our little hero wants to explore the vast world beyond the threshold of Geppetto's Shop, fascinated by all the things he can discover. He loves adventure and dreams of becoming a real boy. He knows hard work awaits him if he wants to make his wish come true, but despite his mischief, Talking Cricket and the Fairy are there to help him! Step by step, between adventures and mishaps, victories and setbacks, Pinocchio always knows how to get by through being cheerful.
The brave pirate doll Freeda is Pinocchio's inseparable companion. Wild and fearless, Freeda is always ready to set sail. When things seem impossible to solve, Freeda's intuition always comes into play and the doll finds a solution to make things right. Freeda is the daughter of a famous pirate, Captain Sweetbeard, and dreams of becoming a valiant pirate like him. Cheerful, impertinent, and self-confident, she has a unique talent for solving problems and this makes her the ideal counterpart for Pinocchio, helping the puppet act like a true hero.
The Talking Cricket
The Talking Cricket is not a toy, but a real cricket charged by the Fairy with Turquoise Hair to keep an eye on Pinocchio and his friends during her absence. Comically fearful and apprehensive, terrified of the outside world that Pinocchio likes so much, the grumpy Cricket follows the two protagonists in their daily adventures.
Geppetto is a bit of a craftsman, a bit of an inventor, a bit of a visionary weirdo, and he runs his Shop of Wonders by himself. Here, old objects become new again and things never seen before come to life. Pinocchio, the Cricket and Freeda are Geppetto's best friends, and he spends his days sharing joys and worries with them.
The Fairy with Turquoise Hair
Bizarre and surprising, the Fairy with Turquoise Hair is a magical creature with a great passion for shoes, regularly entrusting missions to Pinocchio: The Fairy has too many requests to fulfill and cannot do everything alone. She lives with her beloved dog Medoro and her housekeeper, Agnese, in a mysterious house in the Magic Woods, that can be reached only if the Fairy wishes. She is the magical guide of the protagonists, and from time to time she also gives school lessons to Pinocchio and Freeda.
Tending the home of the Fairy with Turquoise Hair is the housekeeper Agnese, a large snail of undefinable age. Agnese is unpredictable, she is slow only when she feels like it. The Fairy values her opinion: indeed, Agnese has a keen eye and a strong intuition and knows how to properly assess the people she meets.
He is the Fairy's four-legged puppy, a big dog with a funny and gruff look who never gets upset and only obeys the Fairy.
The Cat and the Fox
The Cat and the Fox are a couple of rascals who live for the day, convinced they will move in a world populated by chickens to pluck. The Cat and the Fox are ambitious but lazy adventurers, dreaming of a comfortable but idle life, with riches and no work. This drives them in a continuous, feverish search for an easy bargain, a naive person to rob or better yet, a treasure to recover.
Candlewick is a young boy who always tells stories. He is not a bad child, but he does everything he can to be accepted by his classmates… and he does it the wrong way by trying to stand out. Undisciplined, his attitude hides a fragile and insecure personality. Pinocchio is a true friend to him, even though he is not the ideal adventure companion for Pinocchio… when the two friends are together, trouble is always around the corner! Candlewick loves being with Pinocchio and could follow him anywhere.
Cherry is a funny guy constantly showing off and trying to hide his baldness under a wig that never stays still. He is the whimsical owner of the store across the street from Geppetto's. Master Cherry sells electronics: gadgets, household, leisure items, and any other technological gizmo. He enjoys making fun of Geppetto, considering him old-fashioned and outdated. Geppetto never gets angry but enjoys replying to his taunts… when Cherry teases Geppetto you can rest assured that something funny is going to happen.
The puppeteer Mangiafuoco is a rough and demanding fellow, a big man, impulsive and rude. He moves around in his large van that turns into the traveling Grand Theater, complete with stage, signs, and lights. Under his hard shell, Mangiafuoco hides a good nature and the heart of a child amazed by funny and thrilling fairy tales.