Cherry is a funny guy constantly showing off and trying to hide his baldness under a wig that never stays still. He is the whimsical owner of the store across the street from Geppetto’s. Master Cherry sells electronics: gadgets, household, leisure items, and any other technological gizmo. He enjoys making fun of Geppetto, considering him old-fashioned and outdated. Geppetto never gets angry but enjoys replying to his taunts… when Cherry teases Geppetto you can rest assured that something funny is going to happen.